MY LITTLE FARM + CROPS NOT SHOPS
Britain’s food system is broken, so we're fixing it. We are building the UK’s first member-owned food grid, ending supermarket dependency and reclaiming a trusted source of food as a birthright.
100 regenerative farms, 100,000 acres, feeding 100,000 families weekly by 2050. Community-owned, grounded in soil, powered by love.
EXECUTIVE SUMMARY
My Little Farm is building the UK’s first member-owned food network: a national grid of regenerative farms co-owned by the people who eat from them. We combine community capital, weekly food revenue, and de-centralised fulfilment to deliver nutrient-rich food at scale, without compromising quality.
Members join with a £100 annual subscription, access weekly food boxes grown to the highest regenerative standards, and can invest to become Founding Members to co-own the land and secure a food source for life.
Our Sussex pilot is the blueprint for a replicable, profitable network of farms across the UK, each run by professional salaried teams, supported by a central HQ for systems, technology, and storytelling.
The on-ramp to the movement. Members join our online community, access discounts, receive weekly farm updates, and attend member-only events. Every membership signals demand by postcode, guiding where we launch the next farm.
Our primary revenue engine and core product is the Monthly Harvest Credit. Instead of a traditional transactional model, members subscribe to a Stewardship Path, redirecting their existing grocery budget into a digital farm wallet.
This model shifts the relationship from a "store and customer" to a "farm and stakeholder." It provides the farm with predictable, upfront operating capital while granting the member "Harvest Interest" (a 10-20% bonus top-up) and absolute priority access to the food supply.
The capital engine that unlocks new farms. Founding Members fund land acquisition and infrastructure and in return secure:
1,000 Members contribute to funding land, build & runway
| Tier | Units | Per Member | Amount |
|---|---|---|---|
| Real Food | 700 | £10,000 | £7,000,000 |
| Good Life | 200 | £25,000 | £5,000,000 |
| Smallholder | 100 | £50,000 | £5,000,000 |
| Total Raised | £17,000,000 | ||
Covers 100+ acre estate acquisition, core infrastructure, hospitality build-out, and early operating capital.
Durable cash flow with day-one customers
| Stream | GMV / Yr |
|---|---|
| Smallholder Box subscriptions | ~£5,200,000 |
| Box ad-ons | ~£1,500,000 |
| Farm shop & café | ~£1,500,000 |
| Hospitality & events | ~£1,500,000 |
| Total Recurring GMV | ~£9,700,000 |
Ongoing operations fund reinvestment into land, biodiversity, and member facilities.
1,000
Founding Member Families
£17m
Founding Member Capital
£9.7m
Annual Revenue at Maturity
Playbook
Fully replicable SOPs
Our Vision
Imagine a future where once barren mono-crop fields are reclaimed by local communities and transformed into thriving, abundant little farms.
Picture vibrant patches of diverse crops, pasture-raised animals, and forest gardens, all working in harmony with nature. These farms are more than just sources of food, they are hubs of community connection, where families come together to grow, harvest, and share in the bounty of the land. This is a future where the land is cared for by the people, providing regenerative, nutrient-dense food and restoring ecosystems for generations to come.
Our Mission
Our mission is straightforward yet impactful: to produce the most nutrient-dense foods using the highest standards of natural farming methods. We’re making smallholding ownership accessible to those who see the need for food sovereignty, while also creating life-changing opportunities for first-generation farmers. Join us in cultivating independence, prosperity, and a future where every farmer thrives and every community benefits.
Momentum & Trajectory
We’ve proven the model with our East Sussex pilot — now we’re scaling to build a decentralised, member-owned food grid across the UK. Each new member signals demand, funds new farmland, and expands regenerative food capacity.
Our 2050 vision: 100,000 acres of co-owned farmland feeding 100,000 families weekly, with a resilient network of local farms, community hubs, and Sovereign Villages creating true food security for generations.
Community & Founding Members engaged
Fully sovereign supply across the UK
Distribution framework live
Nationally coordinated, locally fulfilled
Pilot site operational
Member-owned farmland dedicated to food production
Veg, fruit, eggs, dairy, meat, honey
Replicated across every regional farm hub
Design in progress
Integrated housing, education & farming communities
The Flywheel
This is our growth engine. Each new member accelerates land acquisition, scales regenerative food production, and expands the network. Our target: 100,000 acres of member-owned farmland by 2050.
£100/year signals demand by postcode, funds community growth, and guides where we build next.
Weekly Smallholder Box becomes the core revenue engine, funding farmers, soil regeneration, and expansion.
Founding Members fund land, infrastructure, and hospitality — increasing network capacity with each new site.
My Little Farm TopCo deploys capital, activates local farm teams, and launches with day-one customers.
More land, more boxes, more members — accelerating toward a national grid of regenerative farms.
2050 Goal: 100,000 acres secured • 100,000 weekly boxes • UK-wide food sovereignty.
Sussex Pilot
This is where our vision has become a reality, showing how regenerative farming, community life, and land protection can work together in harmony.
15 acres secured in full ownership and protected for our members. We’ve also negotiated 100 acres of neighbouring farmland and are currently raising funds to complete these purchases.
Productive vegetable gardens, forest gardens, and heritage-breed hens, ducks, sheep, pigs, and cows already providing fresh, nutrient-dense food to our members.
We've installed polytunnels, poultry housing, fencing, and water systems designed for durability and long-term use. Our farm shop serves as a vibrant hub where members gather weekly to connect with each other and the food they consume.
More than 500 members have joined and we are now integrating weekly activities, seasonal events, and farm tours into the natural rhythm of the land.
A place for members to relax, connect, and enjoy the beauty of the land year-round.
Cosy, off-grid retreats for immersive smallholding experiences.
Diverse, perennial food systems producing fruit, nuts, herbs, and foraged foods.
Including heritage pigs, dairy cows, and sheep for milk, meat, and wool.
Wildflower meadows, ponds, and hedgerows that enhance biodiversity.
A welcoming space for workshops, seasonal feasts, and shared meals.
Founding Member Financials
Our farms are funded entirely by members. Below is a clear view of our allocation and build budget, showing exactly how each membership helps secure land and bring a farm to life.
To anchor one 1,000-acre Sovereign Village, we coordinate 1,000 Founding Memberships. This collective strength provides the capital to remove this land from the industrial cycle forever.
| Founding Tier | Allocation | Commitment | Tier Strength |
|---|---|---|---|
| Smallholder | 100 | £50,000 | £5,000,000 |
| Good Life | 200 | £25,000 | £5,000,000 |
| Real Food | 700 | £10,000 | £7,000,000 |
| The Endowment Total | 1,000 | £17,000,000 |
Your membership capital is deployed into four strategic pillars to ensure the land is secure, productive, and incorruptible from day one.
| Pillar | What it Builds | Allocation |
|---|---|---|
| Land Endowment | Acquisition of land estate & permanent asset-lock legal trust. | £9,000,000 |
| Infrastructure | Off-grid energy, water security, roads, & member sanctuaries. | £2,650,000 |
| Farming Engine | Regenerative equipment, livestock, & Year 1 Harvest Credits. | £2,850,000 |
| Strategic Shield | Project delivery, legal defense, & working capital reserve. | £2,500,000 |
| Total Sanctuary Capital | £17,000,000 | |
At maturity, the farm generates ~£2.9M in annual surplus. Unlike industrial models, this "Profit" is recycled back into the community as a Resilience Dividend.
| The Reinvestment Cycle | Purpose | Allocation |
|---|---|---|
| Ecological Endowment | 100-year soil health, forestry & rewilding projects. | 30% |
| Real Education | Apprenticeships & intergenerational skill sharing. | 30% |
| Strategic Shield | Legal defense fund & asset protection. | 15% |
| Future Seed | Capital for acquiring the next 500-1000 acres. | 15% |
| Member Credits | Reinvested back into founding member food pantry. | 10% |
Crops Not Shops
We hard-code impact into operations: 20% of weekly output is allocated to families in need, and for every five paid Founding Memberships, we gift one full membership. As the network scales, so does access: by 2035, we target 20,000 families with reliable, dignified food sovereignty nationwide.
Weekly food allocated
20% of output
Planned into rotations, not leftovers
Gifted memberships
1 in 5
Full rights + weekly food allocation
2035 target families
20,000+
National network impact
Education & skills
Farm School
Year-round programs & placements
Solidarity Food Routes deliver weekly boxes to referred families via local partners. Allocation is planned (20% of output), with culturally appropriate swaps and seasonal nutrition guidance.
Gifted Founding Memberships provide land co-ownership, weekly food access, and member rights. This moves households from dependency to dignity with a real stake in local farmland.
The Farm School delivers skills for self-reliance: soil care, cooking & preservation, animal husbandry, seasonal budgeting, and cooperative leadership, with train-the-trainer routes.
Note: Impact costs are priced into our model via Access Memberships, procurement leverage, and operating efficiency—keeping the program durable through cycles without compromising farm viability.
We design for dignity first: predictable access, choice within seasonal reality, and a clear path from emergency support to co-ownership and food sovereignty. Crops Not Shops is how My Little Farm ensures growth increases inclusion.
2050 National Outlook
By 2050, My Little Farm operates a vertically integrated, member-owned network of 100 regenerative farms across 100,000 acres, delivering 100,000 weekly food boxes. The grid is powered by 1,000,000 Community Members and scaled through central logistics, procurement, technology and brand. Figures below show both Network GMV and TopCo contribution (pre central operating costs).
Total Network GMV
£1.27bn
Gross Contribution
~£545m
Before central ops, interest & tax
Total Members
1,000,000
£100/yr → £100m revenue
Weekly Smallholder Boxes
£520m GMV
100k subs · £100/wk · 52 wks
Add-Ons & Ad-hoc Orders
£350m GMV
~£350/year ave.
Farm Shops & Hospitality
£300m GMV
~£3m/site across 100 sites
Community Membership
£100m revenue
1m × £100/yr
| Stream | GMV |
|---|---|
| Community Membership Fees | £100,000,000 |
| Smallholder Boxes | £520,000,000 |
| Box Add-ons Ave. | £150,000,000 |
| Ad-hoc Online Orders | £200,000,000 |
| Farm Shops | £150,000,000 |
| Hospitality | £150,000,000 |
| Total GMV | £1,270,000,000 |
GMV reflects gross customer spend across the national network.
| Stream | Contribution | Basis |
|---|---|---|
| Membership Fees | £90,000,000 | ~90% margin |
| Smallholder Boxes | £260,000,000 | ~50% margin |
| Box Add-ons Ave. | £45,000,000 | ~30% margin |
| Ad-hoc Online Orders | £60,000,000 | ~30% margin |
| Farm Shops | £30,000,000 | ~20% margin |
| Hospitality | £60,000,000 | ~40% margin |
| Total Contribution | ~£545,000,000 | pre central ops |
Excludes central HQ ops (tech, CX, logistics, marketing), interest & tax.
| Metric | Scale | Basis |
|---|---|---|
| Weekly Food Access Allocation (CNS) | 20,000 boxes / week | 20% of 100,000 weekly boxes |
| Annual Food Access (retail value) | £104,000,000 | 20k × £100 × 52 weeks |
| Gifted Founding Memberships | ~20,000 seats | 1-in-5 gifted across ~100k paid |
Our 20% Crops Not Shops commitment is fully costed into farm inputs (not a post-profit donation). The values above quantify its scale and value delivery.
Key assumptions: 1m Community Members; 10% subscribe to Smallholder Box (100k subs @ £100/wk), remaining members place ad-hoc shop orders with ave. spend of £200/year, 100 farm sites averaging ~£3m/yr on retail & hospitality.
A Blueprint For An Ancient Future
Building community farms is just the beginning. Our long-term mission is for our farms to evolve into Sovereign Villages, regenerative farm-based communities where food, nature, and people live in harmony.
Low-impact homes nestled in nature. A place where families live with deep connection to their food, land, and community.
1,000+ acres of regenerative farming, heritage breeds, nutrient-dense produce, and soil-first methods.
As a Founding Member, you receive first access to homes and investment opportunities within the Sovereign Village you helped seed.
This isn’t just about food. It’s about freedom, future-proof living, and a legacy of belonging — one rooted in the land and built for generations.
Sovereign Villages
Our housing model removes land speculation: land is held in trust, homes are built and sold (or leased) at cost-plus-transparency, and long-term stewardship is funded by predictable, low monthly charges. This keeps housing attainable, accelerates migration into our Founding Membership tiers, and compounds the value of the food grid.
No speculative uplift. Ground leases protect use, ecology, and inter-generational affordability.
Homes delivered at cost (with audited line items). Members see exactly where every pound goes.
Light ground rent + services charges fund stewardship, farm access, education & amenities.
| Metric | Per Village | 10 Villages |
|---|---|---|
| Homes delivered (at cost) | 300 | 3,000 |
| Stewardship & services (annual) | £0.90m | £9.00m |
| Incremental box subscribers | ~500–1,000 | ~5,000–10,000 |
| Onsite shop & hospitality uplift | £0.5m–£1.0m | £5m–£10m |
Village residents materially increase local, predictable demand for food, events, and education.
Key principle: keep land out of speculation to hold down housing cost. Value accrues in membership, food sovereignty, and village amenity quality — not in flipping land. This widens the funnel and strengthens the grid.
Funding Required
We’ve moved from idea to proof. 250+ Founding Members have already contributed over £800,000, validating demand for a member-owned, regenerative food model. The next unlock is completing the 100+ acre flagship estate in Sussex and capitalising the national TopCo playbook (membership, logistics, procurement, brand) so we can replicate the model across the UK.
We are offering one aligned investor the opportunity to purchase a block of 100+ Founding Membership spaces in a single tranche at a 25% discount, raising £5m immediately at TopCo level.
TopCo deploys this capital to: (1) bring the Sussex flagship fully online, and (2) roll out the national replication stack that enables regional rollout.
The return is simple and member-funded: as new Founding Members join at full price, their receipts are allocated to repay the tranche first until the investor’s capital is fully returned with an agreed premium.
Investor action
Purchase 100+ Founding Membership spaces at a 25% discount, totalling £5m up-front.
TopCo deployment
Complete Sussex and fund national systems for repeatable regional rollout.
Repayment
Future full-price memberships are assigned against the tranche until fully repaid.
Why it works
Non-dilutive acceleration: one backer unlocks the grid today; the growing community repays it through joining.
~65% of the £5m is allocated to asset-backed purchases — land, permanent infrastructure, and productive farm enterprises — creating durable farmland capacity that underpins the national model. The remaining capital funds the TopCo systems and team needed to scale smoothly.
We’re at the point where land, infrastructure and membership demand converge into durable cashflow and visible impact. This TopCo tranche lets us shift from incremental build-out to operational consistency, proving the national model faster while keeping ownership with members.
Together we reclaim farmland, regenerate ecosystems, and return food, land and community to the people.
